We master the legal aspects to serve your creativity

Our Team has a strong reputation in the Advertising & Communication sector and has shaped a strong position on this market for years.

We advise advertisers, advertising, event, and media agencies in their day to day legal concerns such as clearance of advertising campaigns, contracts, acquisition and negotiations of copyrights, image rights compliance with rules and regulations in force.

We collaborate with important professional federations at the national and European levels and are familiar with regulatory and self-regulatory authorities with whom we are in regular contact. We closely monitor legislative developments at the European and national levels to anticipate their impact on our clients’ activities.

Our team focuses on creative solutions and is particularly recognized for its pragmatic and efficient approach.

We can help you with

Rights clearance

You create audio-visual works for an advertising or communication campaign which includes works and performances by authors, actors and other rightsowners. We assist you in acquiring all rights to entitle you to use the works and performances according to your needs

Contracts

Good contracts are essential. Poorly written contracts can result in litigation and unnecessary expenses. We provide you the contracts you need with a tailor-made assistance in negotiation with a particular attention to specific sectorial rules. Considering IPR as a significant asset for your firm, we carry out contracts review audits to strengthen your business

Prior clearing

You are taking part in a pitch and wish to propose original ideas but without any legal risk. Your team is working on a new original or innovative campaign, struggling with legal uncertainty.  Before proposing it to your client, you would like to check the availability of a new brand name or a domain name. We work closely with your team and review ideas or projects enabling you to clearly identify risks. We measure their potential impact with you and look for creative alternatives while offering you optimal legal security

Tax Optimization

You work in an advertising or communication agency and create content, websites, graphics, texts and advertisements. These works are usually all protected by copyrights and tax optimization for the related remuneration may apply.  We carry out a feasibility study with a SWOT analysis before accompanying you, with our tax expert, in a ruling procedure, and safely implement the optimisation mechanism in your company

Data Compliance

You are working on a new direct marketing product or service with constraints or risks in terms of personal data management.  We accompany you in the preliminary validation of the project with regard to the GDPR regulation (Privacy by design method) and define with you the roles of each project partner. We ensure you the legal compliance of the project

Dispute resolution

Disputes regarding intellectual property rights and personal rights may arise.  We measure the chances of success of any claim and assist you in finding the most suitable amicable solution. If proceedings are necessary, we take the lead with full commitment.

IP Value

The value of intellectual property is not only determined by the investments made in the past, but mainly by the current and potential returns that result in the future. A well-founded valuation of your IP portfolio will provide insight into the future opportunities and can also strongly substantiate your financial and/or tax file

E-reputation

Managing, monitoring, and optimizing your e-reputation have become very important for your company or for yourself.  We assist you in case of a violation of privacy or your right to the protection of reputation and good name, including defamation, as well as in the right to reply process

Tenders and public applications

Tenders and public applications are often an important part of your business. Our team has the best skills to support you in the analysis of tender documents, as well as in drafting tender submissions

Regulation

The advertising and communication sector is subject to numerous regulations, such as rules for specific audiences and specific products. Our niche expertise enables us to provide you up-to-date and regularly monitored input

What They’re Saying

Creative in a sense of advancing solutions and thinking outside the box.

Agile and highly available team.

Quality, efficiency and correct remuneration.

Always on track and always on time

Ranking

  • Legal 500 – Top tier 1– Media& entertainment
  • Chambers Europe – Band one– Media
  • Leaders League – Leading – Media
  • Media Law International – Tier 1
  • Women in Business Law – Agnès Maqua – TMT practices

Your team

Agnès Maqua

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Jean-Michel Orion

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Katrien Maris

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Charlotte Beeckmans

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Charlotte De Raef

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Alice Portnoy

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